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How engagements work

You are reserving executive capacity, not buying hours.

Companies usually know what they need to get done well before they have an organization that can do it. An engagement with us reserves a defined share of executive capacity each month to close that gap, and it scales with how much of the problem you want us to own.

Engagements begin at $6,000 per month, with a three-month minimum.

US market entry

Key takeaways

  • Engagements with Eleven 186 reserve a defined share of executive capacity each month rather than billing hours, and begin at $6,000 per month with a three-month minimum.
  • There are four levels, differing in how much of the execution the firm takes responsibility for: Strategic Advisory, Market Entry and Execution, Fractional US Leadership, and Interim US Leadership.
  • At the higher levels Eleven 186 takes real executive responsibility for a US operation, up to acting as interim US leadership while the permanent organization is built.
  • Cash compensation is always required. In selected engagements the firm may elect to take part of its fee as equity or an equity-linked interest, but equity never replaces cash and there is no standard percentage.
  • Outside professionals, travel, and unusually concentrated special projects are scoped and paid separately from the monthly fee.
  • At the end of the first ninety days there is an explicit decision: continue, expand, move to fractional leadership, transition the work internally, or stop.

Four levels

What changes between them isn't the quality of the thinking. It's how much of the execution we take responsibility for, and therefore how much of it stops being your problem.

Strategic Advisory

About one eighth of executive capacity

Advise us.

You get judgment, not hands. In a normal month that's strategic guidance, market entry planning, working through the decisions you're currently holding, and introductions where they genuinely fit. Your people still run the work and own the calendar; we're the ones you call before you commit to something.

Right when you already have capable people and what's missing is someone with operating experience to think it through with. Move up when you find you're asking us to go do the thing rather than advise on it.

Market Entry and Execution

About one quarter of executive capacity

Help us enter.

Everything in Strategic Advisory, and then we actually do some of it. Relationship and customer development, capital readiness work, designing the organization, coordinating recruiting and the outside professionals, and representing you externally where that's been agreed. You still make the decisions and your headquarters still runs the company.

This is the most common engagement, and usually the right one if you've committed to the United States but don't have anyone here yet. Move up when the US operation needs someone accountable for it rather than someone driving pieces of it.

Fractional US Leadership

About one half of executive capacity

Help us build it and run it.

We take real executive responsibility for the US operation: the plan, the team, the customers, the partners, the professional bench, and the operating cadence, reporting into your headquarters the way one of your own executives would. What stays yours is the mandate, the budget, and the final call on anything that binds the company.

Right when the US operation needs an executive in it and hiring a permanent one first would either be premature or slower than the market allows. Six months or more usually fits better than three. Move down once your own leadership is in place, which is the point.

Interim US Leadership

Full executive capacity, custom scope

Be our US leadership while we build the permanent organization.

A launch office. We act as the US leadership capability outright, and we can bring additional personnel and specialists into the engagement under a scope that's written down. Headquarters sets the mandate and the investment; we run what happens here against it.

Right for a substantial US commitment on a compressed timeline. Priced to the scope, and never an open-ended promise of unlimited people. It ends when your permanent organization can carry it.

Engagements begin at $6,000 per month, with a three-month minimum. Each level reserves a larger share of capacity than the one before it and is priced accordingly. The right level is usually much clearer after one conversation than it is from a page, so we would rather work it out with you than have you guess.

Designed to end

Whatever the level, responsibility moves from us to your permanent organization over the life of the engagement. We plan the handoff on day one rather than discovering it on the last one.

Eleven 186 carries the whole of the work at the start and none of it at the end. Where the diagonal meets the bottom edge is the handoff.

  1. 01The need is named
  2. 02Advise
  3. 03Build the function
  4. 04Run it
  5. 05Transition to your organization

Cash, and sometimes alignment

In selected engagements Eleven 186 may elect to receive part of its professional fee as equity, options, warrants, or another appropriately structured long-term interest rather than as cash. The framing matters: this is us choosing to invest a portion of our compensation back into a company we believe in, not a discount and not speculative work.

Cash compensation is always required, equity never replaces it entirely, and there is no standard percentage. Any arrangement depends on stage, valuation, capitalization, structure, jurisdiction, scope, expected duration, and legal and tax review, and is documented in separate definitive agreements.

In practice this is a question for later. The first ninety days are a cash engagement, which is also how both sides find out whether a longer alignment makes sense at all.

What sits outside the monthly fee

Worth saying now, because the alternative is you finding out halfway through an engagement.

Special projects

Unusually concentrated work such as a site selection, an acquisition search, a management team build, an intensive recruiting campaign, a major contract pursuit, or a government and incentive campaign can consume an entire engagement on its own. Those are scoped and priced separately rather than quietly absorbing the capacity you reserved.

Outside professionals

Attorneys, accountants, tax advisors, recruiters, bankers, government affairs specialists, engineers, and other specialists are engaged and paid separately. We identify, select, coordinate, and manage them, and integrate their work into the plan.

Travel

Airfare, lodging, ground transportation, and event registrations are reimbursed rather than included. Substantial travel also consumes reserved capacity, so it is agreed in advance. International travel is agreed separately.

Or a defined deliverable

Not every problem needs reserved capacity. Where you already know exactly what you need and it resolves into a piece of work with a beginning and an end, there is a set of fixed-scope, fixed-price deliverables instead.

See the defined deliverables

Questions we are asked first

What is the minimum engagement?
Three months. Anything shorter produces a document rather than a result, and neither side learns enough about the other to decide what should happen next.
Why reserved capacity instead of hourly billing?
Because what you're retaining doesn't bill by the hour. Judgment, continuity, relationships, and the willingness to own a problem across functions aren't units of time, and an hourly meter makes both sides behave badly: you hesitate before calling, and we get rewarded for taking longer.
What happens at the end of the first three months?
A decision. You continue with advisory, expand into execution, move up to fractional executive leadership, transition the work to your own people, or stop. We'll tell you which one we think is right, including when that means you don't need us any more.
Will you take equity instead of fees?
No. Cash compensation is always required. In selected engagements Eleven 186 may elect to take part of its normal fee as equity or an equity-linked interest instead of cash, which is an alignment decision rather than a discount. See how that works below.
Are outside professionals included in the retainer?
No. Attorneys, accountants, recruiters, bankers, engineers, and other outside professionals are engaged and paid separately. We identify, select, coordinate, and manage them, and we fold their work into the plan. What you're buying from us is the coordination, not an assumption that every specialist is somehow baked into the fee.
How is travel handled?
Travel expenses are reimbursed and aren't included in the retainer. Heavy travel also eats into the capacity you reserved, so we agree that schedule in advance. International travel is agreed separately in every case.
Can you raise capital, or provide legal or accounting services?
No. Eleven 186 is not a broker-dealer, placement agent, investment bank, law firm, or accounting firm, and takes no compensation tied to the size or completion of a financing. We prepare companies for those conversations and coordinate the licensed professionals who conduct them. See the disclaimer.

Bring us the complicated problem

Two paragraphs about the situation is enough to start. A person reads them, and you will hear back within one business day with a view on whether we are the right people and which level fits.

US market entry